"Comfortable, cute, high-quality clothing for little ones may not solve all the challenges of motherhood. But if getting dressed is easy, creative, and fun, the rest of the day looks a little brighter—and all of those days sure add up."

- Sydni Sorensen, Founder and CEO

How it started...

In 2014, Little Road Co. founder Sydni Sorenson welcomed her first child. She was discouraged to find a lack of comfortable, cute, high-quality clothing for her son - so she decided to make some of her own.

With an eye for style and only the finest quality, Sydni founded Little Road Co., formerly known as Lulu and Roo, to create clothing where function meets fun. Each piece is mom-designed and kid-tested to be ultra-durable and worthy of keeping for years to come.

The brand began in Sydni’s basement, with each item made to order and cut by hand. While the Little Road Co. has grown tremendously, every piece is still mom-designed and kid-tested to be ultra-durable and worthy of keeping for years to come. The dedicated team of artisans and designers behind Little Road Co. is committed to bringing a higher standard of children’s clothing to parents everywhere and honored to be part of so many special memories and milestones.

Little Road Co. has grown at a tremendous rate and won numerous awards, including Mountain West Capital Top 100 Fastest Growing Companies in Utah - twice. Founder Sydni was featured in Utah Valley's 40 under 40, and the brand has appeared in publications such as Glamour, Pregnancy, and Newborn magazines. Most recently, Little Road Co. collaborated with Warner Brothers Studios to create a magical collection of Harry Potter™ gear for aspiring wizards and witches that was prominently featured in the storefront display window Saks Fifth Avenue flagship store in New York City.


We believe in creating memories, and celebrating each moment big or small. We believe in kindness, and it starts with us. Our brand and our community thrive on authenticity. We know the unique joys—and challenges—of mom life, and we are proud to let it show. In person, through technology, or simply in spirit, we find ways to bring people together around the joys of parenting. We strive to build uplifting communities and relationships. After all, obstacles always seem smaller with support behind you. We cherish and cultivate the good in the world, wherever we find it. We never put ourselves or our profits before others. We believe in quality. We care just as much about the hands that are creating our products as the ones wearing them. We correct wrongs promptly, and make sure they don’t happen again. Our integrity shows customers that we and our products can be trusted. We try not to take life too seriously and try to find joy and humor in the hardest of moments. We believe in teamwork and value to uplift people all around us.

Chris Huntington

I have been with Little Road Co. for almost 3 years now and it has been a journey. I am so fortunate to be part of an amazing team who supports, challenges, and makes me laugh. We talk about how important authenticity is and it really comes out in our team every day. The great part of the Little Road Co. family is we care beyond work, we are truly interested and support each other in all aspects of our lives. This helps so much when we have hard, challenging days to have great friends around you, working towards the same goal!

Keana Ashley
Marketing Manager

Working with our team is a dream! Being surrounded by people who support you as an individual and within your role in the company is so important. Our team does just that! We have incredible, creative human beings on our team and it keeps me motivated every single day. Everyone has a vision and I love being able to watch everyone crush their goals. I think my favorite thing about working with the LR team, is how much everyone cares about the customers. Each department takes customer feedback so seriously, and it shows. We may be selling clothing, but I hope everyone knows everything we do and make, is with love for the customers and their journey. We are more than just clothing, we are made for every milestone, moment, and memory. I love this company with my whole heart. I'm so proud to be a part of something so beautiful. We are small, but mighty!

Amanda Hendrickson
Creative Director

I couldn't ask for a better team! My journey at Little Road Co. has been amazing and a true blessing. I have had the opportunity to grow leaps and bounds personally and professionally, all with the support of the team and the community. We really strive to focus on what matters most and have fun along the way! It is sometimes surreal that I get to do what I love alongside some of the most amazing people. I am beyond proud to be a part of this brand. It will always be a huge part of who I am.

Julia Perry
Head of Design

I love working at Little Road Co. because of the people. Our team is amazing and so our customers. I'm so honored that we design a product that people live their lives in and hope we can add a little comfort to their day. 

Evelyn Rossol
Technical Designer

I love working at Little Road Co. because I think we have a unique style that both kids and moms love and is a joy to design. I also appreciate being a part of a small but mighty team that works so hard every single day. We really love what we do and care so much about getting our customers the best designs and the best products we can produce.

Yosada Jayani
Technical Designer

Doing what you really love is the best thing that could happen in someones’ life. I feel that I am one such lucky person since the day I started with Little Road Co., and being  surrounded by the most lovable human beings in this journey is the most amazing thing in the world. Little road co. is that ambient thing that happened to my career journey. Which makes me achieve new heights every day. I'm So blessed to be a part of this amazing Little Road Co. family, which is surrounded by amazing people with amazing skills, creative minds, humble hearts, helping hands and a powerful vision. Actually that’s what makes Little Road Co. strong to provide the best to our customers day by day!!

Sumel Grewal
Production Manager

I have just started my journey with the Little road Co. family and I can definitely say that I have been off to an amazing start. The entire team has shown so much support and confidence in me which really encourages me to go above and beyond in helping the company grow and achieve new heights. Just like everyone else in the team, I too take pride in ensuring that we create clothing that makes our customers feel valued and happy. I am just thrilled to know what's in the store and look forward to continuing this exciting journey.